Buffalo State

Undergraduate Catalog 2016-2017

Public Communication (B.A.)

BA-AH PCM

Communication Department

Bachelor of Arts (HEGIS 0699)

Accrediting Council on Education in Journalism and Mass Communications (Accredited)

Bishop Hall 210 (716) 878-6008

This major allows students flexibility to tailor a program based on strategic communication through the disciplines of public relations, advertising, and related fields. It meets the needs of students preparing for a career in which research, strategic planning, implementation of creative tactics, and evaluation are central, whether to advance an organization, promote a product, or advocate a cause. Compare this major with communication studies, journalism, and media production. See communication.bufffalostate.edu

This is the only program in public relations and advertising at any SUNY college that is affiliated with the Accrediting Council on Education in Journalism and Mass Communications. Only five other undergraduate programs in New York State are accredited.

Career Opportunities: Students in public communication prepare for careers in public relations and advertising, as well as fundraising, organizational communication, research, lobbying, marketing communication, and other fields that require a liberal arts education enhanced with communication expertise.

The profile of a successful public communication graduate is a person with strong writing and speaking proficiency, keen ethical insight, competence in research and planning, and skill in working effectively both independently and in teams.

Admission Requirements: Incoming freshmen and transfer students can declare the major. A 2.6 GPA in the major is needed to register for required upper-division courses (300- and 400-level).

See communication.bufffalostate.edu for application forms and additional information, including a list of equivalent core courses at community colleges. Transfer students from two-year schools may apply only core courses toward this major for a maximum of 12 credits. Students generally require four semesters of study after completing communication core courses.

Academic Standards: Only grades of C or higher may be applied toward requirements for any communication degree; courses with lower grades must be repeated. Consistent with standards of the Accrediting Council for Education in Journalism and Mass Communication, the number of communication courses that students may take is capped, encouraging a broad-based liberal arts education. The department encourages students to take minors or second majors and requires evidence of an academic concentration or area of expertise outside the Communication Department.

Intellectual Foundations Requirements

33-39 cr

Total Requirements

42 cr

A. Communication Core (12 cr)

COM 100

Media Literacy

COM 210

Converged Media Writing

COM 215

Introduction to Visual Communication

SPC 205

Introduction to Oral Communication

Note: Students must have a minimum GPA of 2.6 in the major to register for certain upper-division courses (300- and 400-level).

B. Major Requirements (18 cr)

COM 301

Principles of Public Relations and Advertising

SPC 307

Group Communication

COM 308

Public Relations Writing

COM 322

or COM 336

Communication Graphics
Web and Social Media Production

COM 401

Applied Communication Research

COM 418

Campaigns in Public Relations and Advertising

C. Senior Seminar (3 cr)

COM 450

Communication and Society

D. Communication Electives (9 cr)

COM 488

or COM 495

or COM 499

Internship

Independent Project

Independent Study

or 300/400-level elective by advisement

All College Electives

39-45 cr

Total Required Credit Hours

120 cr

Academic Road Map for Public Communication, B.A.

Student Learning Outcomes for Public Communication, B.A.

Up one level

Undergraduate Major and Minor Programs

Undergraduate Catalog 2016-2017

Buffalo State Undergraduate Programs

Accreditations

SUNY Buffalo State

Facilities, Services, and Special Programs

Admissions

Finances

Financial Aid

Academic Policies

Academic Organization

Collegewide Degree Requirements for Baccalaureate Degrees

Undergraduate Major and Minor Programs

Undergraduate Major Programs at a Glance

Undergraduate Minor Programs at a Glance

Anthropology (B.A.)

Art (B.A.)

Art Education (PK–12, B.F.A.)

Art Education (PK–12, B.S.)

Art Education (PK–12, PTCP)

Art History (B.A.)

Arts and Letters (B.A.)

Biology (B.A.)

Business Administration (B.S.)

Business and Marketing Education (B.S.)

Business and Marketing Education (PTCP)

Career and Technical Education (B.S.)*

Career and Technical Education (PTCP)*

Ceramics (B.F.A.)

Ceramics (B.S.)

Chemistry (B.S.)

Childhood Education (Grades 1–6, B.S.)

Childhood Education and English Extension (Grades 1–6 and English 7-9, B.S.)

Childhood Education and French Extension (Grades 1–6 and French 7-9, B.S.)

Childhood Education and Italian Extension (Grades 1–6 and Italian 7-9, B.S.)

Childhood Education and Mathematics Extension (Grades 1–6 and Mathematics 7-9, B.S.)

Childhood Education and Social Studies Extension (Grades 1–6 Social Studies and 7-9, B.S.)

Childhood Education and Spanish Extension (Grades 1–6 and Spanish 7-9, B.S.)

Communication Programs

Communication Design (B.F.A.)

Communication Studies (B.A.)

Computer Information Systems (B.S.)*

Criminal Justice (B.S.)

Design

Dietitian Education Program (B.S.)

Didactic Program in Nutrition and Dietetics (B.S.)

Early Childhood and Childhood Education (Birth - Grade 6, Combined Program)

Early Childhood Education (Birth - Grade 2, B.S.)

Earth Sciences (B.S.)

Economics (B.A.)

Economics (B.S.)

Electrical Engineering Technology (Electronics) (B.S.)*

Electrical Engineering Technology (Smart Grid) (B.S.)*

English Programs

English (B.A.)

English Education (7–12, B.S.)

English Education (7–12, PTCP)

Exceptional Education and Childhood Education (B.S.Ed.)

Family and Consumer Sciences Education (B.S.)

Fashion and Textile Technology (B.S.)

Fibers (B.F.A.)

Fibers (B.S.)

Fine Arts

Forensic Chemistry (B.S.)

French Education (7–12, PTCP)

French (B.A.)

Geography (B.A.)

Geology (B.A.)

Health and Wellness (B.S.)

History (B.A.)

Hospitality Administration (B.S.)

Individualized Studies (B.S.)*

Industrial Technology (B.S.)*

Interior Design (B.F.A.)

International Relations (B.A.)

Journalism (B.A.)

Mathematics (B.A.)

Mathematics—Applied (B.S.)

Mathematics Education (7–12, B.S.)

Mathematics Education (7–12, 5–6 Extension, B.S.)

Mathematics Education (7–12, PTCP)

Mathematics Education (7–12, 5 – 6 Extension; PTCP)

Mechanical Engineering Technology (B.S.)*

Media Production (B.A.)

Metals/Jewelry (B.F.A.)

Metals/Jewelry (B.S.)

Music (B.A.)

Music Education (Pre-K–12, B.Mus.)

Painting (B.F.A.)

Philosophy (B.A.)

Photography (B.F.A.)

Physics (B.A.)

Physics (B.S.)

Physics Education (7–12, B.S.)

Physics Education (7–12, 5–6 Extension, B.S.)

Political Science (B.A.)

Printmaking (B.F.A.)

Psychology (B.A.)

Psychology (B.S.)

Public Communication (B.A.)

Sculpture (B.F.A.)

Social Studies Education (7–12, B.S.)

Social Studies Education (7–12, 5–6 Extension, B.S.)

Social Studies Education (7–12, PTCP)

Social Studies Education (7–12, 5–6 Extension, PTCP)

Social Work (B.S.)*

Sociology (B.A.)

Spanish Education (7–12, PTCP)

Spanish (B.A.)

Speech-Language Pathology (B.S.)

Technology Education (B.S.)

Technology Education (PTCP)

Television and Film Arts (B.A.)

Theater (B.A.)

Urban and Regional Planning (B.S.)*

Wood/Furniture (B.F.A.)

Wood/Furniture (B.S.)

Writing (B.A.)

Undergraduate Major and Minor Programs

Course Listings

AAS - African and African American Studies

AED - Art Education

ALT - Arts and Letters

AMT - Applied Mathematics

ANT - Anthropology

ARA - Arabic

ATS - Art Therapy Studies

BIO - Biology

BME - Business and Marketing Education

BSC - University College

BUS - Business

CEL - Community Engaged Learning

CHE - Chemistry

CHI - Chinese

CIS - Computer Information System

COM - Communication

CRJ - Criminal Justice

CRS - International Center for Studies in Creativity

CTE - Career and Technical Education

CWP - College Writing Program

DAN - Dance

DES - Design

DMP - Digital Music Production

ECO - Economics

EDU - Education

ELS - English Language Secondary

ENG - English

ENS - Environmental Science

ENT - Engineering Technology

ESL - English Second Language

EWS - Education Workshops

EXE - Exceptional Education

FAR - Fine Arts

FCS - Family and Consumer Sciences Education

FIN - Finance

FLE - Foreign Language Education

FOR - Forensic Science

FRE - French

FTT - Fashion and Textile Technology

GEG - Geography

GER - German

GES - Geosciences

GRK - Greek

GST - Global Studies

HEW - Health and Wellness

HIS - History

HON - All College Honors Program

HPR - Coaching and Physical Education

HTR - Hospitality and Tourism

HUM - Humanities

IDE - Interior Design

INS - Individualized Studies

ITA - Italian

LAT - Latin

LIB - Library

MAT - Mathematics

MCL - Modern and Classical Languages

MED - Mathematics Education

MST - Museum Studies

MUS - Music

NFS - Dietetics and Nutrition

PAD - Public Administration

PHI - Philosophy

PHY - Physics

PLN - Planning

PSC - Political Science

PSY - Psychology

REL - Religious Studies

SAF - Safety Studies

SCI - Science

SED - Science Education

SLP - Speech Language Pathology

SOC - Sociology

SPA - Spanish

SPC - Speech Communication

SPF - Social Psychological Foundations

SSE - Social Studies Education

SWK - Social Work

TEC - Technology

TED - Technology Education

TFA - Television and Film Arts

THA - Theater Arts

UNC - University College

WGS - Women and Gender Studies

Administration

Faculty

Staff

Index